ONE OF US ambassadors


An important part of ONE OF US work is the group of ambassadors who help spread the message about the campaign and spearhead change through concrete activities.

The campaign recruits ambassadors among volunteers with lived experience of mental illness and who are able to put their personal experience into perspective. It is important that the ambassadors are well on the way in their recovery process or are living a satisfactory life.

All ambassadors receive a three-day course developed and carried out by external communication consultants on how to conduct an oral presentation. They learn how to structure their personal stories, adapt them to different audiences, deal with the media, protect personal boundaries and maintain integrity when disclosing. During the course, they are also introduced to the ONE OF US campaign.

In their following work against stigma, the ambassadors develop new materials, do face-to-face talks and presentations, and carry out different kinds of activities in events such as festivals, conferences, workshops and training courses.